Concepts

Projects: Patient stories landing page, Patient story detail page, and Social media. This is inclusive of a photo and video shoot for Nicole and Rachel.

Role: As Group Art Supervisor on the Lynparza account, I partnered closely with VP/CDs on photo and video shoots featuring real patients.

As the art lead for Lynparza ADT, I independently led and executed social media tactics, point-of-care tactics, print and digital brochures, and website updates with no oversight. I also spearheaded a major label update initiative, successfully managing and delivering more than 60 projects within a 30-day timeframe.

https://www.lynparza.com/patient-support/patient-stories.html

Projects: Leave-behind, Teaser video, Congress booth, Interactive quiz, and Magic Mirror

Role: As Group Art Supervisor for the GSK campaign launch, I partnered closely with VP/CDs to develop the core concept and executed all campaign tactics to bring the vision to life.

Project: Convention E-detail, Risk Observation Tool, Convention Booth, and Reprint Carrier

Role: As Group Art Supervisor for Adempas, I led and executed all brand tactics. I also partnered with the VP/CD for a comprehensive brand refresh across key materials and channels.

Projects: iCVA

Role: As Group Art Supervisor for Repatha, I led and executed two iCVAs as part of a lean, agile team consisting of only a copywriter, account manager, and myself, delivering the work independently with minimal oversight.

Projects: Leave-behind, Display, OOH, and Tradshow booth experience.

Role: As Art Supervisor for Cabometyx, I co-led and executed a wide range of materials, collaborating closely with VP/CDs throughout the creative process.

Projects: Day 1 Microsite, Day 5 Microsite, and Brochure. Inclusive of photoshoot.

Role: As Senior Art Director on the Kynmobi brand launch, I co-led and executed the brand’s visual identity, establishing the overall look and feel and bringing it to life across digital and print materials. I partnered closely with my copywriter throughout the process. Furthermore, I partnered with the CD on the photoshoot as seen in the brochure we produced.

Projects: Campaign development, inclusive of logo, microsite and Photoshoot

Role: As Senior Art Director on the Burden of B.E.D campaign, I co-led and executed the brand’s visual identity, establishing the overall look and feel. I partnered closely with my copy partner throughout the process. Furthermore, I partnered with the CD on the photoshoot as seen on the website we produced.

Projects
Unbranded website, leave-behind, display and emails

Role: As Senior Art Director on the OFF Times campaign launch, I co-led and executed the brand’s visual identity, establishing the overall look and feel and bringing it to life across digital and print materials. I partnered closely with my copy partner throughout the process. Furthermore, I partnered with the CD on the photoshoot as seen in the brochure we produced.

Projects
Latuda.com redesign and Latuda Patient Portal

Role: Senior Art Director

Projects
MLB.com Red Sox page takeover, D&I Logo Development, Sunovion 10 years logo development.

Role: Senior Art Director

About NextWorks
NextWorks is a managed Software-Enabled Service (SES) that expedites the creation of fully responsive and portable interactive brand experiences. One Content Capsule can function as an innovative digital ad unit, a microsite/landing page and an unique content marketing solution. Capsules can be embedded, monitored and simultaneously update across unlimited websites.

Projects
Universal, Bayer, American Migraine Foundation, Allianz, Medtronic, Ironwood Pharmaceuticals, Bristol-Myers Squibb, Genentech, Aetna, Pernix

Role: As Associate Design Director for NextWorks, I was responsible for managing/directing/executing all projects from concept to completion for dozens of clients.

Project
Patient Consultation Application

Role: Senior Art Director

Projects
Website, Social Media Refresh, Web Banner, Out of Home Posters, and Swag Items

Role: As Senior Art Director for Special Olympics, I executed all tactics to bring the brand to life across multiple channels.

Project
DTC Website and Sales Application

Role: Art Director

Projects
Microsite, Magazine Advertisement, Counter Brochure

Role: Art Director

Projects
Promotional Video, Leave Piece, Sales Application