The Ask: Patient support and education come from a variety of channels. Create a centralized digital experience that brings these resources together in one seamless destination. Develop a compliant, easy-to-digest website that simplifies complex information and provides intuitive navigation for patients and caregivers. Additionally, ensure all critical resources—including patient support programs, HIPAA guidelines, and compliance-related information—are presented in a clear, accessible, and understandable way.
My Role: As Senior Art Director, I partnered closely with the copy lead to refresh and execute the brand’s new campaign across the website, translating the creative vision into a cohesive digital experience. I led a full website redesign to improve accessibility, content discoverability, and user engagement, and helped launch a dedicated patient portal that centralized key resources and support for patients within a single destination.