The Ask: Develop an HCP-focused brand identity that feels fresh, modern, and engaging while bridging the gap between healthcare professionals and patients. Create a distinct visual and messaging platform that not only differentiates the brand within its therapeutic category but also breaks from the conventions of traditional pharmaceutical advertising, delivering a more human, memorable, and impactful experience.
My Role: As Senior Art Director on the Kynmobi brand launch, I partnered closely with my copy counterpart to co-lead the development and execution of the brand's visual identity, establishing the overall look and feel and bringing it to life across both digital and print channels. Throughout the launch, we worked collaboratively to ensure a cohesive and compelling brand experience. In addition, I partnered with the Creative Director on the campaign photoshoot, helping shape and execute the visual direction showcased in the brand brochure.