The Ask: Many of the signs and symptoms of cholestatic pruritus are invisible to HCPs, making it difficult to fully understand the burden patients face. Develop an unbranded campaign that brings these hidden experiences to life, challenging the traditional, sterile conventions of pharmaceutical advertising and making the invisible impossible to ignore.
My Role: As Group Art Supervisor for the “Make it Real” campaign launch, I partnered closely with VP/CDs to develop the core concept and executed all campaign tactics to bring the vision to life. I also assisted with the campaign photoshoot.