The Ask: Design and develop a fully responsive website to showcase the product, highlight key product benefits, and feature a custom before-and-after visualization tool to help users explore treatment outcomes and make informed decisions.
My Role: As Senior Art Director, I partnered with the Design Director to develop a fully accessible website that met WCAG standards across both desktop and mobile experiences. Additionally, I led the execution of the sales application under the guidance of the Associate Creative Director, ensuring a seamless and user-centered experience that aligned with strategic and brand objectives.