The Ask: Break through a crowded landscape of look-alike campaign executions by delivering simple, intuitive education. Bring the condition and its various stages to life through a relatable, timely metaphor or visual framework that resonates with the world patients live in today. The concept should be instantly recognizable and easily understood by caregivers, patients, and HCPs alike, driving quick comprehension and meaningful connection.
My Role: As Senior Art Director on the “OFF Times” campaign launch, I co-led and executed the brand’s visual identity, establishing the overall look and feel and bringing it to life across digital and print materials. I partnered closely with my copy partner throughout the process. Furthermore, I partnered with the CD on the photoshoot, as seen in the brochure we produced.