The Ask: Reimagine the brand from the ground up, beginning with a conceptual refresh. Evolve the visual identity to create a cleaner, clearer, and more impactful brand experience—enhancing and modernizing the existing equity rather than completely reinventing it. Ensure the refreshed vision is seamlessly carried across all channels and indications.
My Role: As Art Supervisor for Cabometyx, I co-led and executed a wide range of materials, collaborating closely with VP/CDs throughout the creative process.