The Ask: Develop a digital experience that authentically showcases the stories of three real patients while working within platform constraints. Extend the experience through social media by leveraging edited patient story video content to drive traffic and engagement to the web pages.
My Role: As Group Art Supervisor on the Lynparza account, I partnered closely with VP/CDs on photo and video shoots featuring real patients.
As the art lead for Lynparza ADT, I independently led and executed social media tactics, point-of-care tactics, print and digital brochures, and website updates with no oversight. I also spearheaded a major label update initiative, successfully managing and delivering more than 60 projects within a 30-day timeframe.
https://www.lynparza.com/patient-support/patient-stories.html